Readly enters Dutch market with a bang. Speak Easy Agency was responsible for creating a Pop-Up store to launch the brand in the Netherlands. This global subscription service for digital magazines, enters the market with over 100 Dutch titles.
Client: Readly
Design: Speak Easy Agency
Designer: Semuel Souhuwat
Collaboration: StickerCompany
Print material: Neschen Solvoprint Easy Dot matt, Neschen Solvoprint Performance Wall-Grip, Neschen Solvoprint Glass Deco
Printer: Océ Canon Colorado 1640
Digital print technology: UV-gel
Year: 2018
The project
Today Readly launched in The Netherlands. This global subscription service for digital magazines, enters the market with over 100 Dutch titles such as Vogue, Esquire, Jan, National Geographic and many more.
Not only did we create offline and online visibility via PR, influencer marketing and an out of home campaign, but we’ve designed and implemented an impressive offline experience for an online product. Shaped as a temporary mini-museum with digitalizeeverything as its theme and a big focus on the consumer.
Jörgen Gullbrandson, CEO at Readly, comments:
“I’m pleased that we’re now making our way into the Dutch market. It’s an important market because of its high density of magazines and magazine readers. With this launch we are one step closer to our goal of being the number one subscription app for digital magazines worldwide.”
Tinus Kouwenberg, StickerCompany says:
“This customer is a very famous publisher of magazines. But they did not give us a huge amount of time! Just 10 days from design to installation. They gave us a location, we checked the surfaces – ceiling, windows and then gave them the advice for the best materials for the specific surfaces, as you cannot stick anything to the wall as it has to be removed after a few weeks. We first advised them, then made a quotation – including the applications to make it with our stick-signteam.
We met the designer started to fill in the measurements. He sent us the files and we printed on Wednesday and Thursday. On Friday we ensured everything was OK and on Monday morning we went to Amsterdam to install and stayed there until Tuesday. In total, it was about 200 sq. metres of printed work. The publisher had the store open for 9 days and it was a big success and looked fantastic.”
Photography
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